For

Software Engineer

You're good at the work. Now you want the next thing.

You can ship. What's less obvious is how careers actually move: who notices, what to say, and which of the thousand things people tell you is worth acting on.

Drawn from these themes

17
episodes
15
free tools

Sound familiar?

  • You're doing good work but nobody senior seems to notice
  • Promotion criteria read like they were written for someone else
  • You can't tell whether to go deeper technically or start leading
  • Every piece of career advice you get contradicts the last one

What you’ll get here

  • Frameworks for naming what you want and asking for it properly
  • Honest accounts of how other engineers actually got promoted
  • Worksheets you can take into your next one-to-one

Episodes for you

17 episodes

Tools you can use today

15 tools

Free, ungated, and written by the guests themselves.

Maker to Multiplier: 5 Questions Every Tech Lead Should Ask

Maker to Multiplier: 5 Questions Every Tech Lead Should Ask

Pat Kua’s free worksheet: five questions that move engineering leaders from writing code to multiplying the team’s impact through delegation.

Pat KuaPat KuaPDF · 110 KB
8 Tips to Keep Ahead in an AI-Driven World

8 Tips to Keep Ahead in an AI-Driven World

Eight tips for staying ahead of AI: use it safely, avoid bias, protect your data, sharpen critical thinking and keep your human edge.

Eloisa ToveeEloisa ToveePDF · 994 KB
How to Stay Relevant in Your Career

How to Stay Relevant in Your Career

A practical guide to navigating change and future-proofing your growth: how to stay valuable, confident and resilient as work keeps shifting.

Kieran CornwallKieran CornwallPDF · 1.5 MB
The Confident Interview Guide

The Confident Interview Guide

A dating-inspired guide to interview confidence: prepare properly, build rapport, answer clearly and show up as your real self. Free to download.

Marylin SchlamkowMarylin SchlamkowPDF · 1.6 MB
The Career Vectors Framework

The Career Vectors Framework

Meri Williams’ tool for mapping technical leadership skills, spotting development areas and comparing roles, for engineers through to CTOs.

Meri WilliamsMeri WilliamsPDF · 3.1 MB
The Multipliers Map

The Multipliers Map

A self-assessment for breaking the effort ceiling. Find your level among the five levels of high-impact leaders and work smarter, not longer.

Giorgos AmpavisGiorgos AmpavisPDF · 1.5 MB
Tech Career Strategies

Tech Career Strategies

A framework for defining career goals, choosing the right routes and building the superpowers to reach them. Turn your career into a choice.

Bruce PannamanBruce PannamanPDF · 17.1 MB
Photo Editing For Impact

Photo Editing For Impact

Five pro editing techniques from retoucher Beth Perkins to make every photo look sharp and credible. For LinkedIn and personal brands.

Beth PerkinsBeth PerkinsPDF · 5.4 MB
The Interview Cheatsheet

The Interview Cheatsheet

Real interview questions, model answers and hiring insight; for candidates preparing and managers who want to run better interviews.

Sam GrillSam GrillPDF · 2.2 MB
The Impact First Career Growth Framework

The Impact First Career Growth Framework

Dan Ashby’s framework for engineering your career around impact rather than titles; map skills to results and prove your value.

Dan AshbyDan AshbyPDF · 13.7 MB
Post the Damn Thing

Post the Damn Thing

Jack Ralph’s guide to LinkedIn posts that stand out: start strong, show your human side and build visibility that leads to opportunity.

Jack RalphJack RalphPDF · 3.9 MB
10 Steps to Job Hunt Like a Sales Pro

10 Steps to Job Hunt Like a Sales Pro

Marylin Schlamkow’s 10-step framework for treating your job search as a sales pipeline: prospect smarter, tell your story, close the role.

Marylin SchlamkowMarylin SchlamkowPDF · 118 KB
Learning Through Doing and Sharing

Learning Through Doing and Sharing

Grow your career by taking action: side projects, learning in public and sharing progress. A hands-on guide to skills that stick.

Kevin McDonnellKevin McDonnellPDF · 97 KB
An Email From Your Future Self

An Email From Your Future Self

A guided template for writing a letter from your future self — build clarity, motivation and purpose through structured reflection.

Aaron NorrisAaron NorrisPDF · 161 KB
The Pursuit of Happiness: The Reconnect Questionnaire

The Pursuit of Happiness: The Reconnect Questionnaire

A reflective questionnaire to evaluate your happiness, clarify what you want next, and rediscover a sense of direction.

Ellinor GlesnerEllinor GlesnerPDF · 2.9 MB

Not quite you?

Most people sit between two of these. Have a look at the others.

Senior, Staff, and Principal Engineer

Your job is now other people's decisions, not just your code.

Above senior, the work stops being what you build and starts being what you can get a room to agree on. Nobody hands you the authority to go with it.

Communication and Influence
What’s here for you

Tech Lead & Engineering Manager

You're leading the team you were recently part of.

The skills that got you here are not the ones that keep a team healthy. Most of the job is now conversations nobody trained you for.

LeadershipTeams and Culture
What’s here for you

Engineering Director & CTO

You set the direction, and own it when it doesn't land.

At this level the hard part isn't deciding. It's getting an organisation to act on the decision, hire against it, and keep going when it becomes inconvenient.

Strategy and ExecutionAI and Technology
What’s here for you

Founder & Independent Consultant

You're building the thing and running the business around it.

Nobody sets your priorities and nobody covers for you. The work is deciding what to raise, what to build, who to sell to, and how to keep going.

Business and EntrepreneurshipProductivity and Performance
What’s here for you

Never miss one

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