44 mins30 September 20251 free tool
Want a Better Career? Stop Chasing Promotions
You don’t get promoted for effort. You get promoted for impact.
The free tool from this episode
The Impact First Career Growth Framework
Dan Ashby’s framework for engineering your career around impact rather than titles; map skills to results and prove your value.
About the guest
Dan Ashby
Director/Head of Engineering & QE Leader
Dan is a software enthusiast and technologist with over 20 years in the industry, including more than a decade in leadership roles. He’s led managers and teams across healthtech, pharma, fintech, government, and e-commerce, and has become known for building strong engineering cultures that deliver at pace.
Dan has reshaped organisations through major restructures, created career growth frameworks for technical roles, and implemented engineering principles that raise quality and improve decision-making. He’s equally at home defining company-wide tech strategies as he is designing the operational processes that make them work day to day.
Beyond his leadership roles, Dan is an active voice in the developer and agile communities. He speaks at conferences, mentors engineers and leaders, and shares his thinking through writing and online training. His values—honesty, radical candour, and constructive disruption—run through everything he does.
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Where this conversation carries on.
The 5 Levels of High-Impact Leadership
Why hard work stops working, and what high-impact leaders do instead.
Giorgos Ampavis · 62 mins
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