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66 mins6 January 20261 free tool

From Side Hustle to Full-Time Business

How to build something of your own without risking everything.

KVKen Valledy· Co-founder: Crystallised Communications
Business and EntrepreneurshipStrategy and ExecutionCareer and Growth
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The free tool from this episode

Ken Valledy’s REACT Framework

Ken Valledy’s REACT Framework

The R.E.A.C.T. model for turning a side hustle into a real business: explore the idea, build momentum and start without quitting your job.

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About the guest

Ken Valledy

Ken Valledy

Co-founder: Crystallised Communications

After a successful career in senior marketing roles for some of the biggest brands, Ken co-founded his own business, Progressive Acceleration, which specialised in forging meaningful, world-wide, partnerships between cutting edge start-ups and large corporations, including Mercedes, P&G, Kimberly-Clark, and Haleon. That company was acquired by the Anthesis Group in October 2023.

Ken now focuses his time on helping senior leaders break free from the corporate world and embrace entrepreneurship.

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