The Build Your Edge Podcast
Our most recent episode
The Build Your Edge podcast is designed to help people think, lead, and deliver through focused, practical insights from people with real experience. Every episode should make a difference, not just fill airtime. Because you don’t need more noise; you need an edge.
One mission
The Build Your Edge podcast has one clear goal:
To help the audience build an edge in how they think, lead, and deliver.
Three core principles
Audience first
Each episode is about helping the audience, not promoting the guest or the host.
Specific topic
Every guest brings a focused topic for a specific audience (e.g. “how to handle conflict as a new manager”).
Your edge, to go
Every guest leaves behind a downloadable tool, guide, template, or another resource directly tied to the episode, ready for you to use right away.
And it’s backed by science
You’ve probably listened to dozens of entertaining podcasts. They pass the time. Sometimes they spark a thought. But a day later? You’re back where you started.
That’s not your fault. It’s how the brain works.
We forget up to 90% of what we hear within a week unless we reinforce or apply it. That’s the Ebbinghaus Forgetting Curve at work.
The Learning Pyramid says the same thing in simpler terms: passive formats like listening or reading rarely stick.
Typical one week retention rates from traditional methods
Lecture or audio
Reading
Watching a video
But when you reflect, take notes, try something, or explain it to someone else, it sticks.
Typical one week retention rates from proactive methods
Group discussion
Practice by doing
Teaching or applying it immediately
Sure, the actual numbers vary. They depend on the format, the person, the topic. But the principle is rock solid: retention comes from doing.
That’s why Build Your Edge is made for action
Every episode is focused. Every guest brings real-world experience. Each one leaves something behind—a cheat sheet, a guide, a template. Something you can use today.
- No rambling bios. No humblebrags. No filler.
- Sharp insights. Practical steps. Ideas that apply immediately.
- One clear topic. One clear asset. Every time.
You won’t hear meandering backstories. If there’s a story, it’s there for one reason: to make the insight stick. This podcast is built for your next move—not the guest’s last one.
Listen in. Steal the ideas. Use the tools. And move forward.
Life never stands still. There’s always another challenge, another decision, another step up. That’s why we’re building a library of resources you can tap into any time.
This isn’t content for content’s sake. It’s your unfair advantage in bite-sized doses.
Use it. Share it. Build your edge.