
Episode 17
Fix weak websites fast: sharpen messaging, add proof, speed up pages, simplify navigation, and optimise calls to action. A practical website optimisation guide for higher conversions.
Why most websites fail the basics, and how to fix yours.
Let’s be honest: your website probably sucks. It’s slow, out of date, confusing, and says everything except what your business actually does.
In this episode, Craig Burgess, Creative Director of Genius Division, joins Jeremy to share five simple ways to fix your website and make it work harder for your business; no coding, no jargon, and no expensive rebuild. Everything he shares can be done with free tools and a bit of common sense.
You’ll learn how to:
- Tell people what you actually do (in plain English)
- Speed up your website using free tools
- Avoid the AI traps that hurt your ranking and credibility
- Write for your audience, not your ego
- Make your website look professional without hiring a designer
Craig has also created a free downloadable guide, “5 Common Website Mistakes (and How to Fix Them)”, that walks you through each problem step by step so you can audit your site and make instant improvements.
Whether you run a corner shop or a global brand, this episode will help you turn your website from a digital brochure into a tool that actually drives business.
Download Craig's free guide here:
Find Craig here: buildyouredge.org/people/profile/craig-burgess
Craig on LinkedIn: linkedin.com/in/craigburgessuk/
Genuis Division: geniusdivision.com
Free downloads for this episode
5 Common Website Mistakes (and how to fix them)
Free guide from Craig Burgess on fixing common website mistakes. Learn how to improve speed, clarity, content, and design using free tools. Make your site perform better, look professional, and actually win you customers.
