Too many companies spend months wordsmithing values, only to end up with one-word posters no one remembers. The result? Empty slogans that do nothing to shape culture or guide behaviour.

In this episode of Build Your Edge, I sit down with culture consultant Alya Lilani to unpack how to define and embed company values that actually work. We cover:

• Why most company values fail
• The three steps to turn values into daily behaviours
• How strong values improve hiring, retention, and performance
• Practical ways to make values easy to remember and impossible to ignore

If your company values don’t influence how people act, they’re just wallpaper. This conversation shows you how to make them real, and how to turn them into a driver of culture and business results.