HomePodcastFree toolsEventsThemes
Think smarter.Lead better.Deliver more.
PodcastEpisodesGuestsGuest guide
EventsUpcomingPast
ExploreHomeFree toolsThemesPeople
AboutAbout Build Your Edge Build Your Edge Jeremy Burns — Co-Founder & Host Jack Cole — Co-Founder & Host

© 2026 Build Your Edge. All rights reserved.

HomePodcastFree toolsEventsThemes

Free download

5 Common Website Mistakes (and how to fix them)

Craig BurgessCraig Burgess· Creative Director
Business and EntrepreneurshipCommunication and Influence
5 Common Website Mistakes (and how to fix them)

What you get

Craig Burgess on fixing the five mistakes most sites make — speed, clarity, content and design — using free tools. No sign-up required.


PDF197 KB
Download free

No sign-up. No email. Opens straight away.


Share on LinkedIn

About this tool

Your website might look fine, but is it actually working?

In this free guide, Craig Burgess, Creative Director at Genius Division, reveals the five most common mistakes that stop websites from generating leads, sales, and trust, and exactly how to fix them.

You’ll learn how to:

  • Write a homepage that clearly tells people what you do;
  • Speed up your site using simple, free tools;
  • Avoid the hidden risks of AI-generated content and images;
  • Make your site about your customer, not you; and
  • Give your website a clean, professional look without hiring a designer.

Each section includes practical, no-nonsense fixes you can apply straight away to improve performance, clarity, and credibility.

If you’ve ever wondered why your website isn’t delivering the results you expected, this short guide will show you how to make it suck less, fast.

Where it came from

The episode behind this tool

Your Website (Probably) Sucks

Your Website (Probably) Sucks

Fix a weak website fast: sharpen the message, add proof, speed up pages and simplify navigation. A practical guide to higher conversions.

74 mins11 November 2025
Listen or watch
Craig Burgess

Who wrote it

Craig Burgess

Creative Director

Craig Burgess discusses entrepreneurship, marketing and personal branding. Learn how creators and founders build audiences, grow businesses and stand out in competitive markets.

Full profile

More on Communication and Influence

Other tools covering the same ground.

The Manual of “Us”

The Manual of “Us”

Tom Day’s template for aligning a team before a project starts: roles, objectives, values, ways of working and what success actually looks like.

Tom DayTom DayPDF · 442 KB
The Manual of “Me”

The Manual of “Me”

Tom Day’s template for telling your team how you work: strengths, communication preferences and motivations. Build trust before conflict starts.

Tom DayTom DayPDF · 348 KB
How To Explain Technical Ideas to Anyone

How To Explain Technical Ideas to Anyone

Ben Pearce’s AOREN framework for explaining technical ideas clearly: structure presentations, influence stakeholders and drive action.

Ben PearceBen PearcePDF · 144 KB
All Communication and Influence
All free tools