
Your Website (Probably) Sucks
Why most websites fail the basics, and how to fix yours.
Fix a weak website fast: sharpen the message, add proof, speed up pages and simplify navigation. A practical guide to higher conversions.
Creative Director
Craig Burgess discusses entrepreneurship, marketing and personal branding. Learn how creators and founders build audiences, grow businesses and stand out in competitive markets.
Writes and speaks about
For his sins, he has spent two decades wandering the desert plains of the marketing world. His official job title on his business card is 'Creative Director', but the last time he gave out a business card was 2017. If you've got a website that's underperforming, or you're sick of feeling like you're wasting your time with your marketing, you need to have a chat with him. He runs Genius Division, a branding and digital agency that makes world-class websites, iconic brands, and marketing that works. They're nice people, they're (occasionally) funny Yorkshire people, and whilst they don't take themselves too seriously, they take their work very seriously. Their mantra is: "the last agency you'll need".

Why most websites fail the basics, and how to fix yours.
Fix a weak website fast: sharpen the message, add proof, speed up pages and simplify navigation. A practical guide to higher conversions.

Craig Burgess on fixing the five mistakes most sites make — speed, clarity, content and design — using free tools. No sign-up required.