Dan Ashby

Director of Engineering and Director of Quality & Tech Services
Dan is a software enthusiast and technologist with over 20 years in the industry, including more than a decade in leadership roles. He’s led managers and teams across healthtech, pharma, fintech, government, and e-commerce, and has become known for building strong engineering cultures that deliver at pace.
Dan has reshaped organisations through major restructures, created career growth frameworks for technical roles, and implemented engineering principles that raise quality and improve decision-making. He’s equally at home defining company-wide tech strategies as he is designing the operational processes that make them work day to day.
Beyond his leadership roles, Dan is an active voice in the developer and agile communities. He speaks at conferences, mentors engineers and leaders, and shares his thinking through writing and online training. His values—honesty, radical candour, and constructive disruption—run through everything he does.
Available for coaching
Dan AshbyEpisodes featuring Dan Ashby
Digital downloads created by Dan Ashby
The Impact First Career Growth Framework
Listen to the full episode:
Transforming Career Growth Through ImpactCareer growth doesn’t come from ticking boxes or chasing titles. It comes from making an impact. In this handout, engineering and quality leader Dan Ashby shares a practical framework for turning your skills and opportunities into meaningful results.
Inside, you’ll learn how to:
- Identify the opportunities that matter most
- Map your skills and behaviours to real outcomes
- Plan impact proactively and reflect on it effectively
- Evidence your growth in ways that leaders and peers can see and value
This isn’t theory; it’s a hands-on approach to career development that helps you move beyond checklists and into purposeful, visible growth.