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Building a Business You Can Rely On

Dan GwalterDan Gwalter· Founder of The Fractional Formula
Business and EntrepreneurshipStrategy and Execution
Building a Business You Can Rely On

What you get

Dan Gwalter’s guide to a consulting, fractional or NED business: ICP, offers, visibility, outreach and the rhythm that makes income predictable.


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About this tool

This download is a practical companion to the episode Build a Business You Can Rely On.

It’s for experienced professionals who want independence to work; not as a gamble, not as a temporary escape from corporate life, but as a real business they can trust.

Inside, you’ll find a clear, no-nonsense operating model for consulting, fractional, and NED work. It breaks independence down into the parts that actually matter: clarity on who you serve, a focused offer, consistent visibility, purposeful outreach, and a working rhythm that supports both delivery and growth. No hype. No hacks. No personal-brand theatre.

The guide is grounded in real experience from Dan Gwalter, a former FTSE 100 technology leader who has built a profitable consulting business himself and now helps others do the same. It’s honest about the traps corporate escapees fall into, and direct about the psychological shifts required to move from employee to business owner.

At the centre of the download is Dan’s “Everything” page, a curated library of practical resources that listeners can use depending on where they are in their journey whether you’re just considering independence, already “fractional” with one client, or stuck in feast-and-famine cycles, this guide shows you where to start and what to focus on next.

If you want independence that feels predictable, repeatable, and confidence-building, this download will help you move from winging it to running your work like a business.

Dan’s ‘everything’ page: https://everything.no-nonsense-leadership.com/

Where it came from

The episode behind this tool

Build a Business You Can Rely On

Build a Business You Can Rely On

Dan Gwalter’s operating model for a consulting, fractional or NED business with predictable clients and income you can actually rely on.

78 mins27 January 2026
Listen or watch
Dan Gwalter

Who wrote it

Dan Gwalter

Founder of The Fractional Formula

Dan Gwalter shares practical advice on fractional leadership, consulting and entrepreneurship. Learn how experienced leaders can build successful independent careers and win clients.

Full profile

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