
Why Most Content Strategies Fail in the First 3 Months
Why consistency beats quick wins.
Why most content strategies die within 3 months, and what actually works instead. Will Colthup on consistency, patience and long-term ROI.
Will is the founder of BCENE. He builds video-first content engines for B2B founders, strategy, filming, editing, and repurposing. He puts leaders on camera, coaches delivery, and ships weekly. Vlogs, podcasts, thought-leadership, employer branding.
With 12+ years behind the camera, Will focuses on consistent content that drives pipeline, not vanity views.
Recorded and on the way. Nothing to play yet.

Why consistency beats quick wins.
Why most content strategies die within 3 months, and what actually works instead. Will Colthup on consistency, patience and long-term ROI.