David Crawford
CTO & NED with background in TV & Entertainment | e-Commerce | Hospitality | Healthcare | scale-ups and enterprise | B2C and B2B 🚀 Product driven digital development tech leader | Speaker & Podcaster
Operating as a team with his peers, David provides technology leadership to foster innovation to enable business aligned digital strategies, delivery change through business/tech/org transformation, and get valued solutions to customers through Product led delivery. He has operated as a CTO and CIO, but also as Chief of Staff and Executive Programme Director within tech focused organisations. He enables operational effectiveness and scalable solutions, empowering teams to deliver impactful outcomes. Hs work emphasizes Product Management through agile delivery, stakeholder value identification and delivery, building high performing teams and creating a values based culture that means everyone wins. In addition, his experience undertaking Due Diligence for Private Equity companies and working as a NED in the NHS have developed a broader consultant/advisory skill set. 🎙️ David has an active network and regularly hosts a panel at London Tech Leaders community events, as well as speaking and podcast engagements about Technology Leadership
Episodes featuring David Crawford
Digital downloads created by David Crawford
A Guide to the Turnaround Measure Tracker
Listen to the full episode:
The Five-Step Plan to Rescue A Failing ProjectThis is a guide to David Crawford's Turnaround Measure Tracker.
The tracker is simple — but using it well takes insight. That’s where this guide comes in.
The Turnaround Measure Tracker Guide walks you step-by-step through the five principles David Crawford uses to stabilise troubled projects and deliver under pressure. It shows you how to spot the signs early, cut through noise, and build momentum week by week.
Inside, you’ll find:
- Clear explanations of each of the five turnaround steps
- Real-world examples and practical conversation prompts
- Guidance on scoring, interpreting trends, and leading change
- A framework you can apply to any project, at any scale
It’s a hands-on companion to help you use the tracker with confidence and lead your team out of the fire and into progress.
Download the Turnaround Measure Tracker here.
🎧 Watch or listen to the full episode here.
When a project starts to wobble, leaders need clarity fast, not another dashboard or status update.
The Turnaround Measure Tracker is a simple, practical tool to help you regain control, rebuild trust, and deliver results. It’s built on the five steps used by delivery leader David Crawford, known for running toward the fire and bringing failing projects back to life.
Whether you’re managing a small, time-critical project or a large, complex programme, the tracker helps you:
- Cut through noise and see what’s really happening
- Identify the people, processes, and priorities that need your attention
- Track progress over five weeks across five core measures
- Create calm, focus, and forward momentum when pressure’s high
It’s a simple approach to provide structure that gives you the space to lead.
Download the tracker and start bringing your projects back on course today.
You can download the accompanying Guide to the Turnaround Measure Tracker here.
🎧 Watch or listen to the full episode here.